5 Best Free URL Shorteners in 2026
Choosing a URL shortener can feel overwhelming with so many options available. We tested the most popular free URL shorteners to help you pick the right one for your workflow.
What We Evaluated
We looked at five key factors: URL length (shorter is better), free tier limits, analytics quality, ease of use, and extra features like QR codes, custom slugs, and API access.
1. y.hn — The Shortest Links Available
y.hn stands out with the shortest domain name of any URL shortener. A typical y.hn link is just 7–10 characters — roughly half the length of bit.ly links.
Free tier: 50 links/month with basic click analytics, QR codes, and no sign-up required for quick shortening.
Pros:
- Ultra-short URLs (y.hn/abc = 10 chars)
- Clean, fast dashboard
- Built-in QR code generator
- Bio page feature (y.hn/@you)
- Free UTM builder and link checker tools
- API access on paid plans
Cons:
- Newer platform, smaller brand recognition
- Advanced features require Pro plan ($4.99/mo)
Best for: Anyone who wants the shortest, cleanest links possible with solid free analytics.
2. Bitly
Bitly is the most recognized URL shortener, used by enterprises worldwide. It's reliable but has gotten expensive.
Free tier: 10 links/month, basic click stats. Custom back-halves require a paid plan starting at $8/mo.
Pros:
- Trusted, well-known brand
- Enterprise integrations
- Detailed analytics on paid plans
Cons:
- Free tier is very limited (only 10 links)
- Longer URLs than y.hn (bit.ly/abc123 = 18 chars)
- No free QR code downloads
- Pricing has increased significantly
Best for: Enterprise teams already invested in the Bitly ecosystem.
3. TinyURL
TinyURL has been around since 2002. It's simple, no-frills, and has no sign-up requirement.
Free tier: Unlimited links, no analytics on free plan.
Pros:
- No account required
- Unlimited free links
- Custom aliases available
Cons:
- No click analytics on free tier
- Longer URLs (tinyurl.com/xxxxx)
- Outdated interface
- No QR codes on free plan
Best for: Quick, one-off link shortening when you don't need analytics.
4. Rebrandly
Rebrandly focuses on branded links with custom domains. It's a solid choice for brand-conscious teams.
Free tier: 25 links/month, 1 custom domain, basic tracking.
Pros:
- Custom domain support on free tier
- Good branded link experience
- Decent analytics
Cons:
- Limited free links (25/mo)
- Complex setup for custom domains
- Higher pricing for scaling ($13/mo+)
Best for: Brands wanting custom domain short links on a budget.
5. is.gd
is.gd is a minimalist, privacy-focused shortener. No account needed, no tracking by default.
Free tier: Unlimited links, optional basic stats.
Pros:
- No sign-up needed
- Privacy-focused
- Short domain name
- Completely free
Cons:
- Very basic — no dashboard
- No custom slugs
- Minimal analytics
- No QR codes or extra tools
Best for: Privacy-conscious users who need simple shortening.
Quick Comparison Table
| Feature | y.hn | Bitly | TinyURL | Rebrandly | is.gd |
|---|---|---|---|---|---|
| URL Length | 7-10 chars | 15-20 chars | 20-25 chars | Custom | 12-16 chars |
| Free Links/mo | 50 | 10 | Unlimited | 25 | Unlimited |
| Analytics | ✅ Free | ✅ Limited | ❌ Paid only | ✅ Basic | ✅ Basic |
| QR Codes | ✅ Free | ❌ Paid | ❌ Paid | ✅ Basic | ❌ |
| Custom Slugs | ✅ Pro | ✅ Paid | ✅ Free | ✅ Free | ❌ |
| API | ✅ Pro | ✅ Paid | ✅ Free | ✅ Paid | ✅ Free |
Our Recommendation
For most users, y.hn offers the best balance of short URLs, free features, and analytics. If you need unlimited no-frills shortening, TinyURL or is.gd work fine. For enterprise needs, Bitly remains the industry standard — but at a premium price.
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